
Disney has announced that its
Epic Mickey video game will be out November, 30 – just in time for the holidays. In case you haven’t heard about it,
Epic Mickey stars a circa 1930s era CGI Mickey Mouse in a cartoon “story world” they’re calling the Wasteland (ahem). In it, Mickey wields the power of the paint brush to make moral decisions to defeat the dark forces that lay forgotten in the original Disney cartoon canon. Wow! This is a story engine that truly IS epic and hits on all cylinders, at least in theory. They make it look as easy as 1,2,3. Check it out (once an analyst, always one I guess)...
First - it stars a beloved character known all over the world and because it's Mickey in the 30s-40s cartoon world, it's like a prequel for most and therefore like new material. Great way to recycle assets.
Second - it updates the famous mouse as an action hero out to rid the world of an evil villain (the mysterious shadowy fellow that haunted Fantasia, apparently). This allows us to experience a familiar guy in a whole new way.
Third - it utilizes famous Hollywood real estate (classic cartoon worlds and characters that are fixtures in the landscape) via an interactive game that allows PCs to alter the game world through morality-based choices.
Did somebody say transmedia? Of course,
Epic Mickey is already transmedia by virtue of the fact that he’s already got a ton of other media developed around him. What’s different about this is that Disney is activating the storyworld that was created by Walt and the original animator/story men 80 years ago, effectively recycling the classics on new media platforms. So in that sense, it summons the spirit that created the entire studio.
It's either genius or it's going to stir up a maelstrom on "the other side". Mickey has always been sacrosanct. So this is VERY big news. No doubt the launch of Epic Mickey has an elaborate roll-out behind it that will have cell phone apps, webisodes and maybe even (gasp) a feature film! We’ll see. Meanwhile, here’s a teaser trailer…
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